The Lexicon signs lifestyle retailer KENJI and secures multiple lease renewals as footfall outperforms regional averages

# What happened Bracknell has signed lifestyle retailer KENJI to a circa 3,000 sq ft unit. The new store will add contemporary homeware, gifting, snacks, stationery and lifestyle accessories to the centre's offer. Several existing occupiers have also recommitted through significant lease renewals.

# Why it matters

# Where KENJI fits in the mix KENJI will join a roster of lifestyle and leisure brands already trading at The Lexicon, including Søstrene Grene, Rituals, Smiggle and Waterstones. The centre combines premium department and grocery anchors with high-street names and restaurants across five distinct retail zones, creating a mix aimed at both convenience and discovery shopping.

# Context on The Lexicon's market position Since opening in 2017, The Lexicon has reshaped Bracknell town centre and now offers nearly 1 million sq ft of retail and leisure space. It houses regional flagship stores for Waitrose, Fenwick, Primark, Sports Direct and Marks & Spencer. The centre's management attributes tenant interest to sustained visitor numbers, the affluence of its catchment and continued investment in the customer experience.

# Leasing and agent appointments Williams as joint letting agents. The centre says the pair's combined expertise and brand relationships will support further evolution of the tenant mix and prospecting across the centre's broad catchment.

Aran Uner, Asset Manager at The Lexicon, framed the KENJI signing as evidence of long-term retailer success at the centre and linked it to a leasing strategy that zones complementary brands and responds to customer demand. Eddie Shepherd, KENJI's Managing Director, described the move as a step in expanding the retailer's store concept across the UK, with southern England and The Lexicon identified as natural targets because of trading performance and customer demographics.

# What to watch next

• How KENJI's store performs against the centre's existing lifestyle and gifting retailers.
• Whether additional brand openings or renewals follow the appointment of CBRE and Morgan Williams.
• Any operational or event investments aimed at converting growing footfall into sustained sales for tenants.

# Bottom line Lexicon's trading performance and audience. With strong footfall metrics, an affluent catchment and new letting agents in place, the centre is positioning itself to attract more trend-led lifestyle and gifting brands in southern England.