Blackenterprise iconBlackenterpriseSep 20, 2026 ~2 min source read

Gen Z’s Cashless Habits Are Changing How They Spend

Younger adults are shifting toward mobile payments, digital wallets, and buy-now, pay-later options. That changes how purchases feel, how frequently they happen, and how money management works for this cohort.

Gen Z’s Cashless Habits Are Changing How They Spend

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Adults 24 and younger make 45% of their purchases by phone, nearly double the 23% rate across all age groups, while cash accounts for just 14% of purchases.

More than half of surveyed Gen Z respondents said they’re likelier to spend cash thoughtlessly, suggesting digital payment formats change perceptions of money.

Buy-now, pay-later (BNPL) outpaced credit-card use among young shoppers during the 2024 holiday season and tends to increase purchase amounts when available at checkout.

The useful part

Wongnatthakan/Getty Images Money by Sidnee Michelle September 20, 2026 Gen Z's Cashless Habits Are Changing. Gen Z's reliance on digital wallets is reshaping how young consumers pay for purchases—and changing how some view physical cash, Business Insider reports. Adults 24 and younger make 45% of their purchases by phone, nearly double the 23% rate across all age groups, according to a 2025 Federal Reserve report.

How it works

  • The finding runs counter to longstanding research suggesting consumers generally spend more when using credit cards instead of cash.
  • About 4.4 billion people worldwide use digital wallets, a figure projected to increase 35% by 2030, according to Juniper Research.
  • PayPal data found that consumers spend more when buy-now, pay-later options are available, particularly when shoppers can split purchases at checkout.
  • The shift is particularly pronounced among younger consumers who have grown accustomed to Apple Pay, mobile banking, and other digital payment platforms.
  • A Cash App survey found that 54% of Gen Z respondents said they were more likely to spend cash thoughtlessly.

What to take from it

Young shoppers used buy-now, pay-later services more than credit cards during the 2024 holiday season, according to J.D. The financing option allows consumers to divide purchases into smaller installments instead of paying the full cost up front. Digital payments offer speed and convenience, but they can also make spending less tangible as transactions increasingly happen with a tap of a phone rather than an exchange of physical money.

Details worth keeping

The shift is particularly pronounced among younger consumers. Cash, meanwhile, accounts for just 14% of purchases. Digital wallets are also becoming more prevalent.

Related coverage

  • Independent: With 40 percent of Americans living paycheck to paycheck, Gen Z is taking a transparent approach
  • Developer Tech: Young adults now open a budgeting app with the same ease they open a shopping tab.
  • Paymentsjournal: Consumer payment preferences have shifted, but many loyalty strategies have not.
  • Australianfintech: Blackhawk Network research found that price concerns are prompting young Australian consumers to use gift cards as a creative budgeting tool.
  • Thegrio: As "Buy now, pay later" options continue to rise in popularity, more and more people question what this says about

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