The author argues that asset-light franchising and management contracts have permanently replaced real estate ownership as the dominant growth model, citing Hilton, Hyatt, IHG, and Marriott expansions as proof.
The author argues that asset-light franchising and management contracts have permanently replaced real estate ownership as the dominant growth model, citing Hilton, Hyatt, IHG, and Marriott expansions as proof.
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The author argues that asset-light franchising and management contracts have permanently replaced real estate ownership as the dominant growth model, citing Hilton, Hyatt, IHG, and Marriott expansions as proof.
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