Roadtovr iconRoadtovrSep 23, 2026 ~4 min source read

Meta Ray‑Ban Display Expands Outside US — Online Sales Start; Hologram Calling Enters Early Access

Meta announced at Connect 2026 that Ray‑Ban Display smart glasses are leaving their US-only phase. Online ordering and international availability begin now in select markets, alongside software updates including Hologram avatars and expanded navigation support.

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Meta Ray‑Ban Display is available outside the US for the first time, with online ordering in several countries.

New software features include Hologram face‑to‑digital‑face calling (Early Access on WhatsApp in the US) and expanded navigation and transit maps.

# Overview

Meta's Ray‑Ban Display smart glasses, which shipped in the US since their launch last year, are now rolling out internationally. The product combines a single waveguide display in the right eye with a Neural EMG wristband for hands‑free UI control. Meta made the announcement at Connect 2026 and opened online ordering and preorders in multiple countries.

# Availability and pricing

Online ordering begins today in the US, Canada and the UK. Prices start at £749 in the UK and CA$1,149 in Canada. France, Italy and Germany can pre‑order starting today at €899, with availability scheduled for October 13. Meta directs buyers to meta.com for ordering details.

# Where and how you can buy

Previously the glasses required an in‑store fitting to ensure the correct Neural Band size and prescription fit. Meta is changing that: customers can now order online in the US, Canada and the UK without a mandatory store demo. France, Italy and Germany have online preorders with a set availability date. Meta is also increasing the number of retail locations that carry the product.

# Prescription lenses and retail support

# Key software updates

Meta announced feature expansions for Ray‑Ban Display alongside the international rollout. Navigation and transit maps are being expanded for the device, though no specific timetable for these rollouts was given. Meta also said it is expanding developer support to surface community‑built experiences on the platform.

# Hologram calling

# Developer ecosystem and apps

Meta said it is expanding dev support so community experiences can reach Ray‑Ban Display users. The company also launched online ordering and broadened app availability across its wearable products. Threads and other apps have been ported to Meta's wearable platforms in recent updates, indicating a move toward greater third‑party app discovery on the glasses.

# What to expect next

Availability will increase in European markets on October 13 for France, Italy and Germany. Meta has been restocking and doubling retail presence after earlier limited inventory and high demand in the US. Hologram Early Access in the US and further navigation updates are the next notable software milestones to watch.

# Bottom line

More context around this story.

Meta Ray-Ban Display now available in Canada for $1,149
Mobilesyrup iconMobilesyrupSep 23, 2026

Meta Ray-Ban Display now available in Canada for $1,149

Meta has launched its Ray-Ban Display glasses in Canada. The company confirmed the expansion during its Meta Connect 2026 keynote in California. The smart glasses debuted in the U.S. last fall and were slated to come to Canada in early 2026 but were later delayed due to “unprecedented demand.” Now, the glasses are avai

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