Marketingdive iconMarketingdiveSep 23, 2026

Inside McDonald’s new marketing model as it enters media network fray

At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.

Inside McDonald’s new marketing model as it enters media network fray

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At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.

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At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.

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