How Much Should You Charge for UGC in the Philippines?

# Quick summary A brand requests a 30-second UGC video. Before you name a price, work through what the job really requires. Two clips that are the same length can take very different amounts of time, involve different costs, and carry different brand usage rights. Your fee should cover all of that.

# Start with the actual work Think beyond runtime. Typical tasks include:

• Reviewing the brief and suggesting concepts.
• Scripting or planning shot lists.
• Buying props, commuting, or securing locations.
• Filming and any retakes.
• Editing, captions, subtitles, color or sound fixes.
• Client communications and file delivery.

Estimate hours for each task and convert that into a base production fee. Include a line for reimbursable expenses such as props, transport, or paid talent.

# Check what the brand will do with the content Usage determines value. Ask the brand whether they will:

• Post organically on their channels only.
• Run the clip as paid advertising (higher rate applies).
• Re-edit your footage into other versions or keep using it beyond the campaign window.

# Deliverables and audience access Clarify what you will deliver: a finished file, raw footage, multiple versions, captions, or thumbnails. If the brand wants you to post the content on your own account, quote for access to your audience as a separate deliverable. Posting to your channels is not the same as supplying a standalone file.

# Set a clear revision policy

# Use a calculator, then tailor the number If you're unsure where to start, use the free UGC Rate Calculator Philippines to generate a baseline. Treat the result as a starting point. Adjust upward or downward based on:

• Your estimated hours and expenses.
• Rush deadlines or complex deliverables.
• Broader usage rights requested by the brand.

# Quick checklist before sending a quote

• Confirm platforms and paid vs organic use.
• List deliverables (final file types, captions, versions).
• Note expected number of revisions and reshoot policy.
• Add reimbursable expenses and travel time.
• State usage duration and whether re-editing rights are allowed.
• Provide a clear payment schedule and a written agreement.

# Closing practical note Charge for the full scope of work and the rights the brand requests. A clear proposal protects you and helps the client understand the value they're getting.