Inc iconIncSep 24, 2026

Apothékary’s Answer to a Crowded Market: Stop Selling Only Supplements

Shizu Okusa says founders have to keep creating before customers know exactly what to ask for. For Apothékary, that meant building a Kyoto retreat around the brand's Japanese heritage and plant-medicine roots.

Apothékary’s Answer to a Crowded Market: Stop Selling Only Supplements

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Shizu Okusa says founders have to keep creating before customers know exactly what to ask for.

For Apothékary, that meant building a Kyoto retreat around the brand's Japanese heritage and plant-medicine roots.

Shizu Okusa says founders have to keep creating before customers know exactly what to ask for. For Apothékary, that meant building a Kyoto retreat around the brand's Japanese heritage and plant-medicine roots.

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Shizu Okusa says founders have to keep creating before customers know exactly what to ask for. For Apothékary, that meant building a Kyoto retreat around the brand's Japanese heritage and plant-medicine roots.

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