Data from BrightEdge shows ChatGPT sharply outpaced other AI assistants in sending visitors to publishers and sites, with referral traffic growing significantly this year.
ChatGPT referral traffic grew 101% between January and August, with a 36% jump in August alone.
A strong August ChatGPT's referral traffic rose 36% in August alone, its biggest monthly jump of the year. Gemini grew 1% over the same month, while Claude fell 15% and Perplexity 17%, according to BrightEdge. It is also sending substantially more users to the web than it was at the beginning of the year," said Jim Yu, BrightEdge's chief executive and co-founder.
BrightEdge linked the rebound to OpenAI's push to improve ChatGPT after Sam Altman declared a "code red" in December. Gemini reached a billion monthly users in August, and ChatGPT hit that mark in June. BrightEdge sells tools that help brands track how they appear in ChatGPT and other AI engines.
Gemini came second in August with 2.4%, BrightEdge said. ChatGPT sent about 22 times as much traffic as the three combined. AI tools still send far fewer visitors to websites than search engines do.
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OpenAIは「DevDay 2026」で、ChatGPTやCodex、AIモデルなどに関する新機能やサービスを発表した。常時稼働するエージェント「dots」や新モデル「GPT-6.1 Sol」のほか、ChatGPTの共同作業機能、Codexのクラウド対応、プラグイン拡張などを展開する。
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