Red Sift launches BIMI Maker to simplify brand logos in email inboxes

# What happened

Red Sift announced BIMI Maker on 23 September 2026. The free, self-service tool helps brands get their logos into participating inboxes by combining logo preparation, authentication checks, evidence collection, and certificate application into one guided workflow.

# Why this matters

BIMI (Brand Indicators for Message Identification) lets brands display a logo beside authenticated email in inboxes that support the standard. Adoption has been limited because brands face several technical and administrative barriers: correct SVG formatting, proving prior brand use, meeting email authentication requirements such as DMARC, and obtaining the required certificate.

Red Sift says BIMI Maker removes many of those hurdles by automating the tasks that typically stall projects.

# What BIMI Maker does

• Converts an existing logo or uses a website address to generate a BIMI-ready SVG with the required profile. This conversion and logo checking are free and require no signup.
• Compares the logo against a company's website and archived pages to gather evidence of prior use, which is necessary for certificate review.
• Runs domain authentication checks and flags potential blockers, including DMARC status.
• Lets users preview their logo in an inbox simulation so they can see expected appearance before applying.
• Packages the logo files, authentication checks, and supporting evidence for review by a certificate authority, then guides users through payment and DNS setup. Certificate issuance remains subject to the certificate authority's checks and approval.

# Certificate routes explained

There are two certificate types explained in the launch:

• Verified Mark Certificate (VMC): Generally requires a registered trademark or other eligible protected mark.

Display of a logo still depends on the inbox provider's rules and the successful completion of authentication and certificate steps.

# Claimed industry context and outcomes

Red Sift cites figures that roughly 50,000 domains publish BIMI records but only about 6,500 organisations have secured certificates. The company also references research indicating nearly 87% of BIMI initiatives stall before completion, and that email open rates can increase by as much as 39% after BIMI deployment. These are reported industry figures included in Red Sift's announcement.

# Vendor comments

Nick Schafer, Director of Deliverability and Compliance at Sinch Mailgun, said ease of use is key to adoption and called BIMI Maker a helpful removal of common hurdles for senders.

# Who should care

Marketing, deliverability, and brand teams that send a meaningful volume of authenticated email and want a branded presence in supported inboxes should evaluate BIMI Maker. Recruitment businesses and others that rely on branded emails can use the tool to assess readiness and identify authentication or certificate gaps.

# Availability