Stravito launches MCP Server to surface company research inside enterprise AI tools

# What Stravito released Stravito rolled out an MCP Server (Model Context Protocol Server) that makes the market and consumer research stored in its customer intelligence platform available inside the AI tools teams already use. The server links Stravito to assistants such as ChatGPT, Claude, Microsoft Copilot and bespoke enterprise agents through a single, governed connection.

# The problem it addresses Enterprises gather research but often leave it siloed. When consumer intelligence doesn't reach the decision workflows where teams work, commercial outcomes can suffer. Stravito says the MCP Server helps close that gap by delivering research directly into everyday AI tools so marketing and brand teams can apply evidence during launches, campaigns, and strategy work.

# How the MCP Server works

Stravito keeps its platform as the place to manage proprietary research, run analysis, and build AI Personas. The MCP Server shares that research into connected tools, while developer-grade APIs (Search, AI Assistant, Usage, and Audit Logs) give engineering teams ways to embed, monitor, and govern access.

# Practical effects for teams

• Marketing and brand teams can get consumer evidence inside the chat and agent environments they already use, reducing context switching.
• Decision workflows can combine Stravito's research with CRM, BI, and social listening data inside the same AI conversation to create a more complete picture.
• Governance and auditability are retained via Stravito's APIs for usage and logs, supporting traceability of what research informed a recommendation.

# What Stravito highlights about the launch

Thor Olof Philogène, Stravito founder and CEO, is quoted in the announcement: "The most valuable consumer research is worthless if it never actually guides real business decisions. Our MCP Server puts company knowledge into the AI tools teams already use, so they can launch better, spend smarter, and go-to-market faster using consumer evidence they can trust." That statement frames the product around use in commercial decisions.

# Roadmap and related capabilities

# Takeaway for decision-makers If your organization stores customer research in Stravito or is trying to make research evidence accessible across AI-driven workflows, the MCP Server aims to deliver that context into the assistants and agents teams use while keeping research management and governance centralized in Stravito. Evaluate the connector against your existing AI stack, audit requirements, and the formats your teams rely on (reports, visuals, audio, spreadsheets) to confirm it covers the research types that matter for your decisions.