Love & Honey Fried targets East Coast growth with Massachusetts franchising push

# Overview

Love & Honey Fried Chicken, a fast-casual concept founded in Philadelphia in 2017, is pursuing growth along the U.S. East Coast. After opening a restaurant in Cranston, Rhode Island, the brand is actively recruiting multi-unit franchise operators to launch its first Massachusetts locations.

# Expansion plan and priority markets

The company has named specific Massachusetts targets: Greater Boston, Cambridge, Somerville, Worcester, Springfield, and both the North and South Shore areas. Leadership describes Massachusetts as a logical next step in building the brand's East Coast footprint.

Laura Lyons, co-founder and CEO, said the brand expects "the same quality, warmth, and sense of community" to resonate with guests in Boston and surrounding communities. Geoff Goodman, president and a Boston native, said Massachusetts guests will demand great food and a strong community connection.

# Menu positioning and supply chain

This supply setup signals an intent to scale consistently while maintaining specified sourcing standards for protein. The Halal certification and antibiotic-free claim are central product attributes communicated by company leadership.

# Franchise opportunity and incentives

The brand is seeking experienced multi-unit operators to drive its initial Massachusetts development. To support recruitment, Love & Honey is offering incentive programs for multi-unit franchisees. One public incentive is a $5,000 franchise fee discount specifically for military veterans.

The company's comments indicate a focus on long-term, repeatable operations and finding partners who can deliver the brand's chef-driven approach at scale.

# What operators and local partners should know

• Product consistency: Emphasis on scratch-made menu items and a national distribution agreement through Sysco suggests the model anticipates centralized supply and menu control.
• Consumer expectations: Company leaders framed Massachusetts as a market with high culinary standards and community expectations.
• Incentives: Financial entry incentives exist, including a veteran-focused discount on the franchise fee.

# Strategic takeaways for readers

If you follow regional fast-casual growth, Love & Honey's move is a targeted East Coast expansion leveraging a recent Rhode Island opening. The combination of chef-driven positioning, specific protein sourcing claims, and operator incentives provides a clear picture of how the brand plans to scale into competitive Northeastern markets.