Skift iconSkiftSep 25, 2026 ~4 min source read

Ken Chenault on Amex GBT: Why Long Lake Bought It and What Membership Means for Travel

At the Skift Global Forum, Kenneth Chenault explained why bidders dropped out of the Amex GBT sale, how Long Lake is reshaping services businesses with an AI platform, and why membership should deliver belonging as well as perks.

‘People Want to Belong’: Ken Chenault on Amex GBT and the Future of Travel Membership

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Useful takeaways from this story.

Ken Chenault on Amex GBT and the Future of Travel Membership First read is on us.

Is the experiences-led membership model Chenault describes a real trend in travel loyalty, or is it mostly card-issuer marketing?

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The useful part

Ken Chenault on Amex GBT and the Future of Travel Membership First read is on us. Login Unlock your next read Enter your email for a complimentary article + exclusive offers. Ken Chenault on Amex GBT and the Future of Travel Membership Bailey Schulz September 25th, 2026 at 11:02 AM EDT headphones Listen summarize Summarize Decision Intelligence Photo Credit:

How it works

  • It was technology-focused, allowed him to work in a range of sectors, and would give him the opportunity to mentor the next generation of leaders.
  • Before joining Skift, she worked for USA TODAY's money and travel sections and at the Las Vegas Review-Journal, where she covered the city's casino industry and tourism.
  • Ask Skift Explore Skift Intelligence arrow_upward Ask Skift Key Points Nearly three-fourths of potential Amex GBT buyers passed on the deal over fears that AI would erode corporate travel agency work.
  • Chenault said membership programs win on belonging as much as perks, pointing to Amex Platinum's live-events push that brought roughly 35% of new cardmembers in under age 36 within two years, followed by a...
  • Skift Skift Take Chenault has kept his career focused on innovation and values.

What to take from it

It's a useful lens for the travel industry as it rethinks tech and loyalty. Kenneth Chenault's decision to leave his long-time role leading American Express for a venture capital firm in 2018 was, by his own admission, a bit of a head-scratcher. Chenault, one of the first Black CEOs at a Fortune 500 company, had spent 17 years leading Amex and building out one of the world's largest customer loyalty programs.

Example or evidence

  • Long Lake buys legacy services businesses and rebuilds them around its own AI platform, Nexus AI.
  • … I didn't just want to be an advisor," he said on stage at the Skift Global Forum.
  • Nearly a decade later, the company has been investing more in the travel space.
  • General Catalyst backs private equity firm Long Lake Management, which earlier Get unlimited access with Skift Pro.

Details worth keeping

Kenneth Chenault, left, on stage at the 2026 Skift Global Forum. The firm checked all of the boxes on Chenault's list: Login Bailey Schulz, Global Tourism Reporter Bailey is Skift's global tourism reporter.

Related coverage

  • Itmedia: 富裕層向けプレミアムカードでは物消費から体験価値へのニーズ変化が起きており、各社がイベント提供を強化している。アメックスや三井住友カードは貸切イベントや独自カスタマイズの限定体験で顧客との接点を拡大させている。ダイナースやラグジュアリーカードも限定グルメや会員同士の交流機会を用意し、独自の価値を提供している。
  • Skift: The man who taught America to log on to the internet is going long on the offline world. And the man who is selling Amex GBT in a $6.3 billion deal talks about where he sees his next opportunities.

More context around this story.

Itmedia iconItmediaSep 22, 2026

富裕層向けカードの潮流が変化 アメックス、三井住友、ダイナース、ラグジュアリーカードが狙う“特別な体験価値”とは?

富裕層向けプレミアムカードでは物消費から体験価値へのニーズ変化が起きており、各社がイベント提供を強化している。アメックスや三井住友カードは貸切イベントや独自カスタマイズの限定体験で顧客との接点を拡大させている。ダイナースやラグジュアリーカードも限定グルメや会員同士の交流機会を用意し、独自の価値を提供している。

Member Bookings Lead Hotel Demand Growth
Lodging Magazine iconLodging MagazineSep 17, 2026

Member Bookings Lead Hotel Demand Growth

Every summer, hotels lean harder into loyalty, with free-night offers, bonus point promotions, and member-only rates filling inboxes from Memorial Day through Labor Day. The data now backs up the instinct behind that investment of time and marketing spend. Loyalty demand share, the portion of U.S. hotel room nights boo

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