Martechseries iconMartechseriesSep 25, 2026

Viant Expands Direct Access to Support Deal-Based Buying across the Largest Publishers in CTV

Advertisers can now execute direct deals and open-market buys through a fee-free path Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced an expansion of Direct Access, its flagship Supply Path Optimization (SPO) product that connects advertisers to premium CTV inventory through mo

Viant Expands Direct Access to Support Deal-Based Buying across the Largest Publishers in CTV
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Advertisers can now execute direct deals and open-market buys through a fee-free path Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced an expansion of Direct Access,...

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Advertisers can now execute direct deals and open-market buys through a fee-free path Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced an expansion of Direct Access, its flagship Supply Path Optimization (SPO) product that connects advertisers to premium CTV inventory through mo

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