Avengers: Endgame encore reclaims North American box office with $26M, teases Doomsday

# What happened

A re-release of Avengers: Endgame led the North American weekend box office with an estimated US$26 million, contributing to a global total of about US$86 million for the encore run. Disney timed the rerelease to build momentum ahead of Avengers: Doomsday, which is scheduled to open on Dec 18.

# Why audiences showed up

# How the rest of the market fared

• Resident Evil (Sony) placed second in North America with an estimated US$23.3 million. Its global total after two weeks sits above US$196 million.

• Heart Of The Beast (Paramount), starring Brad Pitt, opened to an estimated US$20 million in North America. The film follows a former soldier and his combat dog surviving in the Alaskan wilderness.

• Primetime (A24), starring Robert Pattinson as a reality TV host inspired by the mid-2000s series To Catch a Predator, debuted with about US$19.2 million.

# What this means for the franchise and the market

Disney's rerelease accomplishes two concrete goals: it drives immediate ticket sales for a known blockbuster and creates early audience conversation for an upcoming tentpole. The added post-credit scenes act as direct marketing content inside the moviegoing experience rather than as separate promotional material.

For studios releasing original family animation, the weekend underlines risk: positive reviews do not guarantee a strong domestic opening. Films like Forgotten Island may depend on non‑North American markets to reach profitability.

# Quick numbers recap

• Avengers: Endgame (Encore): US$26M North America, US$86M global total for the weekend
• Resident Evil: US$23.3M North America (over US$196M global after two weeks)
• Heart Of The Beast: US$20M opening (Paramount)
• Primetime: US$19.2M (A24)
• Forgotten Island: US$12.8M (Universal)

# Bottom line

The Endgame encore shows that strategic rereleases with new content can generate meaningful box office lifts and help set the stage for sequels. Meanwhile, the weekend's mix of franchise rereleases, tentpole openings, and original films highlights how studios are balancing known properties and new offerings to manage box office risk and build advance buzz.