How to run an STP analysis with Wondershare EdrawMind — a practical, step-by-step guide

# Why use STP and a visual map STP (Segmentation, Targeting, Positioning) converts a broad market into a focused marketing plan. Segmentation groups customers by shared traits. Targeting chooses which group to pursue. Positioning states how you will present the brand to that audience compared with alternatives. A visual tool like Wondershare EdrawMind keeps the three stages together so you can trace decisions back to the supporting research.

# Six practical steps to conduct STP in EdrawMind

Start a mind map with the product, service, or market as the central node. Branch into consumers, competitors, product features, and market conditions. The map becomes your working record of scope and assumptions.

Create branches for segments based on demographics, geography, interests, needs, purchase habits, or other relevant dimensions. Use sub-branches and properties to capture defining characteristics for each segment.

Assess segments against objective criteria: market size, growth potential, level of competition, customer needs, profitability, and how well each fits your business model. Use EdrawMind features such as summaries, callouts, and boundaries to group evidence that supports each assessment.

Compare the evaluated segments and choose the one(s) that offer the best commercial opportunity and strategic fit. Visually highlight the chosen segment with icons, formatting, or boundaries so it stands out in the map and reviewers can see why it was selected.

For the selected target, create branches for core customer needs, the product benefits that meet them, competitor alternatives, and clear points of differentiation. Link related ideas with relationship lines so the rationale for each positioning claim is explicit inside the same map.

Do a map review to confirm that segmentation, targeting, and positioning are aligned. Use real-time collaboration to get team input and export or present the map to stakeholders so the logic and evidence travel with the decision.

# Short examples (applied logic, not detailed plans)

# How the tool supports work

# Quick checklist before presenting your STP map

• Market defined and central in the map.
• All candidate segments documented with evidence.
• Evaluation criteria applied consistently across segments.
• Target(s) clearly highlighted and justified.
• Positioning branches link needs to benefits and differentiation.
• Map reviewed collaboratively and exported for stakeholders.