Ixdf iconIxdfSep 21, 2026

If You Don’t Fail, You’re Not Trying Hard Enough

Just like a great skateboard trick or ski jump, every successful design is the direct result of hundreds of prior attempts.

If You Don’t Fail, You’re Not Trying Hard Enough

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Just like a great skateboard trick or ski jump, every successful design is the direct result of hundreds of prior attempts.

These attempts are where the designer refines their craft.

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Just like a great skateboard trick or ski jump, every successful design is the direct result of hundreds of prior attempts. In other cultures, failure is seen as a way to learn. These attempts are where the designer refines their craft.

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In other cultures, failure is seen as a way to learn. These attempts are where the designer refines their craft.

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