BTS’ V Named Global Ambassador for Nothing’s Headphone (1) Pro — Studio-Grade Specs, $399

# What happened Nothing launched its Headphone (1) Pro on Sept. 28, 2026. The London-based consumer tech company named BTS member V its global brand ambassador for the product and rolled out a campaign shot in Seoul by photographer Dorothea Sing Zhang.

# Why it matters Nothing positions the Headphone (1) Pro as the start of its Pro Series, a move to bring studio-grade listening features into everyday consumer headphones. The company frames the model as its highest-quality audio offering to date and uses V's creative profile to signal a focus on artists and music-focused users.

# Product essentials

• Price and availability: $399, sold through Nothing's store and major retailers including Amazon and Best Buy. Available colors: black and white.
• Build and comfort: housing uses titanium and aluminum for a lightweight feel, with plush ear cushions and a wider padded headband. Includes molded carrying cases with handles.
• Drivers and sound: three drivers work together to deliver deeper bass, clearer vocals and more defined instruments. Tuned with Metropolis Studios and offering spatial audio plus five customizable sound profiles.
• Noise control: marketed real-time adaptive active noise cancellation using 10 microphones to filter external sounds like wind and traffic. Redesigned cushions aim to improve seal and isolation.
• Battery and usage: up to 68 hours on a single charge.

# Brand and campaign context Nothing co-founder and CEO Carl Pei is quoted describing V's creative instincts as aligned with the company's goals: to push into different sounds and styles rather than follow formula. This partnership follows Charli XCX, who became Nothing's first global ambassador and shareholder in spring 2026.

Nothing has also launched Club Nothing, a music fund supporting emerging nightlife curators, and operates stores in London and Bengaluru with planned locations in San Francisco, New York and Tokyo.

# What V said V commented that he's "excited to be part of this bold new chapter with Nothing," calling the Headphone (1) Pro a design grounded in creative expression and noting his interest in the collaboration.

# Relevant background In August 2026 V publicly disclosed receiving treatment for hearing loss in one ear. The announcement of his role with an audio brand follows that disclosure and aligns the partnership with his ongoing public conversation about sound and hearing.

# Quick comparison points to consider before buying

• If you prioritize studio-style tuning, triple-driver architecture and studio tuning (Metropolis Studios) are selling points.
• For long-wear use, the lighter metal build, plush cushions and wider headband address comfort concerns.
• For commuters or outdoor use, the 10-microphone adaptive ANC is positioned as a strength vs. typical headphone ANC systems.

# Bottom line Nothing's Headphone (1) Pro pairs studio-oriented hardware and tuning with a lifestyle campaign anchored by V of BTS. The specifications emphasize multi-driver sound, extended battery life and advanced ANC, offered at a $399 retail price and supported by visible brand programming and retail distribution.