ITC completes buyout of Sproutlife Foods, taking full ownership of Yoga Bar maker

# What happened ITC Ltd acquired the remaining 52.5% stake in Sproutlife Foods, the company that manufactures and sells products under the Yoga Bar trademark, for roughly ₹645 crore. With this purchase ITC now owns 100% of Sproutlife and the business has become a wholly owned subsidiary.

# Why it matters The deal brings a digitally native health-snacking and nutrition brand fully into ITC's foods business. Yoga Bar has built significant online sales presence (direct-to-consumer and e-commerce) while expanding distribution into brick-and-mortar retail. ITC positions the acquisition as strengthening its portfolio in higher-growth, future-facing categories such as protein and plant-protein powders.

# Where Yoga Bar fits Yoga Bar's products include snack bars, muesli and oats, plus an expanding range of protein offerings. ITC's FY26 reporting noted sustained momentum across Bars, Muesli and Oats, and called out new launches in the Plant Protein Powder segment. That product mix maps to current consumer demand for convenient, better-for-you snacking and functional nutrition.

# Financials and timeline As of March 31, 2026, ITC's stake in Sproutlife stood at 47.5% on a fully diluted basis, with cumulative capital invested of ₹255 crore. The secondary purchase reported in the stock exchange filing added 13,445 equity shares of ₹10 each, completing the acquisition. The company's filings indicate Sproutlife became a subsidiary effective April 1, 2026, and the completion of the secondary purchase made it a wholly owned unit as of the filing date in late September 2026.

# Strategic context ITC describes the move as part of a strategy to strengthen a "future-ready" foods portfolio. The transaction adds a brand that is digitally native and already showing traction across multiple ready-to-eat and functional segments. For ITC, the acquisition expands category exposure into higher-growth segments such as protein-focused powders and bars, which complement its existing food and FMCG businesses.

# Immediate implications

• ITC gains full control over Yoga Bar's product road map, distribution strategy and digital channels.
• The brand's existing online strength gives ITC direct access to D2C and e-commerce sales channels it can scale.
• Product categories acquired—bars, muesli, oats, protein powders—offer the potential for cross-selling into ITC's broader retail network.

# What to watch next

• Bar into its supply chain and retail distribution, including shelf placement in offline stores.
• Product innovation and pricing moves in the protein and plant-protein segments.
• Whether ITC leverages Yoga Bar's D2C capability to accelerate direct consumer relationships across its foods portfolio.

# Bottom line ITC converted a minority holding and partial operational relationship into full ownership of a digitally oriented nutrition and snacking brand. The move expands ITC's exposure to growing protein and convenience-food categories and gives it control over a brand that already had meaningful online reach and growing offline distribution.