Koreatimes iconKoreatimesSep 29, 2026 ~2 min source read

Mexican TV documentaries framed Korea’s cultural rise and human-centered AI during presidential visit

Three documentary programs on TV Azteca and Imagen Television presented Korea’s cultural investments, historical ties with Mexico and efforts to shape AI for people, timed to President Lee Jae Myung’s state visit.

Mexican broadcasters turn spotlight on Korea's soft power, tech vision

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Two Mexican broadcasters aired three Korea-focused documentaries produced with South Korea’s Ministry of Culture, Sports and Tourism during President Lee’s state visit to Mexico.

TV Azteca’s documentary linked K-culture to long-term investment in education and culture and highlighted 1,033 Koreans who moved to Yucatan in 1905.

Imagen Television explored how traditional practices such as jang and hanbok influence contemporary fashion, urban development and beauty.

# What aired and why Mexican broadcasters TV Azteca and Imagen Television ran three special documentaries about Korea the week of President Lee Jae Myung's state visit to Mexico. The programs were produced in cooperation with South Korea's Ministry of Culture, Sports and Tourism and were distributed on broadcast and paid television as well as online platforms including YouTube.

# Main narratives TV Azteca's feature, "Kim Koo: el sueno que conquisto al planeta (Kim Koo: The Dream That Conquered the Planet)," presented Korea's cultural presence as the result of long-term public investment in education and culture rather than a passing trend. The piece traced historical links between Korea and Mexico by highlighting the 1,033 Koreans who migrated to Yucatan in 1905 and who supported Korea's independence movement.

# Historical and cultural links

# Technology and AI themes The Imagen program on technology addressed common fears about job displacement and showed examples of Korea's applied robotics and AI in industry and public services. The films presented vocational training and research efforts intended to prepare workers and institutions for greater AI integration, portraying steps toward what the ministry described as a human-centered AI transition.

# Diplomatic context The documentaries aired while President Lee was in Mexico for a state visit. During the visit, South Korea and Mexico adopted an AI cooperation declaration and a 2026–2030 joint action plan covering AI, aerospace, defense, culture and education. The culture ministry said the broadcasts were intended to convey both Kim Koo's cultural vision and Korea's AI trajectory to Mexican audiences.

# Audience reach and government goals The programs were made available across TV and online platforms. As reported by the ministry, TV Azteca's Kim Koo documentary had passed 10,000 YouTube views by 8:30 a.m. Monday following the broadcasts. Gong Hyeong-sik, director general of the Public Communication Office at the culture ministry, said the ministry plans to continue collaborations with overseas media to promote Korean culture and technology.

# What this implies for Korea–Mexico ties The combined cultural and technology programming dovetailed with formal bilateral steps taken during the state visit, indicating a coordinated effort to use media storytelling alongside diplomatic agreements to deepen public awareness of shared history, cultural exchange and practical cooperation in AI and related industries.

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