Retail Focus iconRetail FocusSep 29, 2026 ~4 min source read

Trident Group Unveils 2026/2027 Bed & Bath Range: Four Bedroom Directions and Seven Bathroom Stories

Trident’s new collection spans cellulosic and luxury cotton bedlinen, plus towels from everyday 550–600 GSM constructions to dense 710 GSM hotel-weight options. It emphasises material variety, digital printing, and a children’s subrange across fibres.

Trident Group Launches New 2026/2027 Bed & Bath Collection

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Bath: seven towel stories using Cotton, Excel and Modal blends, with core towel technologies including 2 Ply Naturally Soft 600 GSM and Air Rich 550 GSM, plus luxury 710 GSM constructions.

Product features include digital photo printing on bed fabrics, a children’s range using organic materials, and mixed fibre towel stories (Cotton/Excel, Cotton/Modal) for texture and performance.

Trident exports to over 150 countries and positions the collection around innovation, sustainability, and ‘Inspired Living’ across everyday and premium segments.

Trident Group has released its 2026/2027 bedlinen and towel range. The launch presents four bedroom directions and seven towel "stories," with a clear focus on material variety, performance specifications, and seasonal as well as children's offerings. Trident markets the range under commitments to innovation, sustainability and what it calls Inspired Living.

Bedlinen: four directions and broad thread-count span

  • The Good Earth: cellulosic-focused (Lyocell, bamboo, modal, eucalyptus) with 210–320 thread counts. Includes a children's collection that uses organic materials and children-inspired patterns.
  • Do Not Disturb: comfort-led mixes featuring cotton with specialised fibres for thermal regulation, bamboo viscose and Lyocell blends, with specifications that span 220–1200 thread counts.
  • Luxury Edit: premium Egyptian and Pima cottons offered in 400, 600 and 800 thread counts for the higher end of the market.
  • Home for the Holidays: seasonal brushed and washed cottons in 220–250 thread counts designed for festive bedlinen.

Digital printing capabilities are also part of the bedlinen offering, enabling photo-quality imagery on sheets and broader print options for designers and private-label ranges.

Bath linen: seven stories, targeted constructions

The towel collection is presented as seven stories that cover resort styling, slow-living concepts, everyday performance and heavier luxury towel constructions. Core materials named are Cotton, Excel and Modal, with some mixes (Cotton/Excel, Cotton/Modal) used to balance softness, absorbency and texture.

Notable towel technologies and constructions:

  • Everyday Best: includes 2 Ply Naturally Soft 600 GSM (dense, ultra-absorbent loops) and Air Rich 550 GSM (designed to start soft and become softer after washing, with air pockets to aid drying).
  • Luxury Edit: heavier-weight towels including a Premium Cotton Towel at 710 GSM using Eco Twist technology for a dense, plush surface, and True Loft Air Rich + Zero Twist at 650 GSM aimed at long-term plushness and faster drying.
  • Resort Story and Lazy Sunday: texture and pattern-led ranges—resort neutrals and slow-living block florals, stripes and gingham-style patterns.
  • Be Our Guest: positioned as everyday luxury combining softness with superior absorbency for a leisure-at-home feel.
  • Beach range: cotton jacquard designs and functional techniques like sand-resistant finishes and lightweight constructions for travel use.

Positioning and practical implications

The collection targets multiple retail segments: value everyday core towels, premium hotel-weight constructions for hospitality or higher-end retail, seasonal bedlinen for holiday spikes, and children's items specified toward organic materials. The broad technical specifications—GSM levels, thread-count range and fibre blends—allow buyers to match product performance with price and brand positioning.

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