Trident Group has released its 2026/2027 bedlinen and towel range. The launch presents four bedroom directions and seven towel "stories," with a clear focus on material variety, performance specifications, and seasonal as well as children's offerings. Trident markets the range under commitments to innovation, sustainability and what it calls Inspired Living.
Bedlinen: four directions and broad thread-count span
- The Good Earth: cellulosic-focused (Lyocell, bamboo, modal, eucalyptus) with 210–320 thread counts. Includes a children's collection that uses organic materials and children-inspired patterns.
- Do Not Disturb: comfort-led mixes featuring cotton with specialised fibres for thermal regulation, bamboo viscose and Lyocell blends, with specifications that span 220–1200 thread counts.
- Luxury Edit: premium Egyptian and Pima cottons offered in 400, 600 and 800 thread counts for the higher end of the market.
- Home for the Holidays: seasonal brushed and washed cottons in 220–250 thread counts designed for festive bedlinen.
Digital printing capabilities are also part of the bedlinen offering, enabling photo-quality imagery on sheets and broader print options for designers and private-label ranges.
Bath linen: seven stories, targeted constructions
The towel collection is presented as seven stories that cover resort styling, slow-living concepts, everyday performance and heavier luxury towel constructions. Core materials named are Cotton, Excel and Modal, with some mixes (Cotton/Excel, Cotton/Modal) used to balance softness, absorbency and texture.
Notable towel technologies and constructions:
- Everyday Best: includes 2 Ply Naturally Soft 600 GSM (dense, ultra-absorbent loops) and Air Rich 550 GSM (designed to start soft and become softer after washing, with air pockets to aid drying).
- Luxury Edit: heavier-weight towels including a Premium Cotton Towel at 710 GSM using Eco Twist technology for a dense, plush surface, and True Loft Air Rich + Zero Twist at 650 GSM aimed at long-term plushness and faster drying.
- Resort Story and Lazy Sunday: texture and pattern-led ranges—resort neutrals and slow-living block florals, stripes and gingham-style patterns.
- Be Our Guest: positioned as everyday luxury combining softness with superior absorbency for a leisure-at-home feel.
- Beach range: cotton jacquard designs and functional techniques like sand-resistant finishes and lightweight constructions for travel use.
Positioning and practical implications
The collection targets multiple retail segments: value everyday core towels, premium hotel-weight constructions for hospitality or higher-end retail, seasonal bedlinen for holiday spikes, and children's items specified toward organic materials. The broad technical specifications—GSM levels, thread-count range and fibre blends—allow buyers to match product performance with price and brand positioning.