Old World Christmas launches first-ever loyalty program: Collectors Club arrives with points, tiers and March 1, 2027 redemptions

Old World Christmas, a 47-year-old retailer known for hand-blown glass ornaments, announced the launch of its first loyalty program, the Old World Christmas Collectors Club. The program is free to join and is designed to give collectors ways to earn and redeem rewards tied to their purchases and engagement with the brand.

Earning and value. Members will earn five points for every dollar spent. The published conversion is 100 points equals $1 off, which provides a clear earnings-to-value ratio for members to track.

Tiers and timing. The Collectors Club includes three tiers of rewards. The program will begin allowing members to redeem rewards on March 1, 2027. Old World Christmas described the offering in a press release announcing the program.

Why the brand is launching the program

Old World Christmas framed the program as a recognition of its customer base. Neal Applefeld, president and CEO, said the Collectors Club is intended to acknowledge people who make the company's ornaments part of their traditions. The statement positions the program as a means to increase engagement among longtime collectors and newer customers who discover the brand.

• Free enrollment removes an initial barrier to participation.

• A three-tier structure implies differentiated benefits as members spend more or meet engagement milestones, though specific tier names and benefits were not detailed in the announcement.

The announcement follows a broader retail landscape where retailers are refreshing or launching loyalty programs to deepen customer relationships and drive repeat purchase. Old World Christmas's program follows that pattern while targeting a collectible-focused customer base.

What was disclosed and what remains unknown

Not disclosed in the press release: specific tier names and thresholds, the full list of benefits per tier, whether points expire, whether points can be earned on promotions or discounted items, and whether redemptions will be available online, in-store, or both.

Immediate next steps for interested customers

Join once the program launches to begin accruing points on purchases. Watch Old World Christmas communications for detailed tier benefits, enrollment links, and the program's terms including expiration, excluded items, and redemption mechanics that will determine real-world value.

Old World Christmas's Collectors Club provides a simple, purchase-based rewards structure aimed at formalizing benefits for collectors. The program's clear points rate and redemption timing make it straightforward to evaluate, though prospective members will need the forthcoming detailed terms to understand tier progression and full redemption mechanics.