Tools that compress production and automate routine tasks are reshaping agency economics: job cuts and flattened structures are spreading, while smaller operators and digitally fluent younger staff gain advantage. The practical question for agencies is which tasks to automate and which to keep human-led.
Production and routine work are becoming much cheaper, pressuring traditional agency staffing and retainer models.
Smaller, solo-led shops can now offer end-to-end creative and production services using generative tools, but quality still depends on specialist skills and time.
Earlier this month, Evan Hubinger, a researcher at Anthropic, shared a sobering prediction: a greater than 10% chance that artificial intelligence could kill all humans within the next decade. That rather trumps the "end of advertising" headlines our industry trots out every time the next big thing arrives. When I sat down to write about how AI is reshaping the agency business, I was hoping for something more optimistic, and closer to home.
Agencies that cut the bottom rung without redesigning how people learn will face a talent problem in five years that no model can solve. The Guardian reported that last year, more than 14% of UK advertising agency jobs were cut, with AI responsible for many of the entry-level and administrative roles disappearing. The market is rewarding holding companies that flatten their structures and flatter their margins.
AI has made 'doing' cheaper but knowledge more valuable. He shares what he's found – the good news and the bad. It's coming for our jobs However you spin it, jobs are going to be lost.
The economics of knowledge work are changing in ways that are easy to underestimate. Before AI , people understood that producing competent work at scale required time, specialized skills, and organizational infrastructure. This meant that work activities like writing articles or building functional software came with
The $7.5 trillion argument says the AI boom isn’t anywhere near the historical spending limit yet. Fine. But I think the more interesting problem is happening underneath that number. AI is getting cheaper incredibly fast while the cost of building the AI machine is still exploding. That means the bull case now needs us
When everyone can create, the advantage shifts from producing more content to having something worth saying. The post AI Made Content Cheap. It Made Thought Leadership Priceless. appeared first on jeffbullas.com .
The internet has enough “good enough” content.
Loading more related stories...
Open the app view to save this story, compare related coverage, and continue from the same source.