E27 iconE27Sep 29, 2026

Zuckerberg’s Muse Charm doesn’t care about your ad budget

This week at Meta Connect, Mark Zuckerberg held up something that looked like a toy. The Muse Charm is a keychain-sized gadget with a little animated avatar on its screen.

Zuckerberg’s Muse Charm doesn’t care about your ad budget

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This week at Meta Connect, Mark Zuckerberg held up something that looked like a toy.

The Muse Charm is a keychain-sized gadget with a little animated avatar on its screen.

You press it, talk to it, and your Muse agent gets to work.

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The useful part

This week at Meta Connect, Mark Zuckerberg held up something that looked like a toy. The Muse Charm is a keychain-sized gadget with a little animated avatar on its screen. You press it, talk to it, and your Muse agent gets to work.

How it works

  • You press it, talk to it, and your Muse agent gets to work.

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