IHG to open San Bernardo, Vignette Collection in central Madrid in March 2028

# What happened IHG Hotels & Resorts has signed San Bernardo, Vignette Collection, a conversion of a heritage building on Calle de San Bernardo in central Madrid. The hotel is scheduled to open in March 2028 and will offer 67 rooms and a set of guest facilities aimed at the luxury and lifestyle market.

# Where it sits in Madrid The building sits close to Gran Vía, placing the hotel in the city's central commercial and cultural corridor. The location is presented as a strong selling point for both leisure and business guests given its proximity to major streets and attractions.

# Ownership and operations The property will be owned by San Bernardo 19 S.L. and operated by Hotel Collection International. Hotel Collection International is identified as one of IHG's largest franchise partners in Spain, indicating an established local operating relationship rather than a direct IHG-managed hotel.

# Hotel features The planned hotel will combine contemporary design with preserved heritage features of the existing building. Public areas and guest amenities listed in the announcement include:

• An internal courtyard
• An all-day dining venue
• A lounge and bar
• Fitness facilities

These elements align with Vignette Collection's positioning as a brand focused on distinctive, conversion-led hotels that retain local character.

# Brand context Vignette Collection is IHG's luxury conversion brand, launched in 2021 to bring unique, characterful hotels into IHG's global distribution and systems while maintaining each property's individuality. The brand has grown to more than 50 hotels across Europe. In Spain, IHG recently added Vignette properties including Finca Banyols (Mallorca), Casa del Compositor (Jerez) and Hacienda de la Vega (Carmona).

# Portfolio impact With San Bernardo, IHG's Luxury & Lifestyle portfolio in Spain will expand further. The news release frames this signing as part of the brand's continued growth in the Spanish market and adds another conversion property in a major European capital.

# What stakeholders said Willemijn Geels, IHG's vice president of development in Europe, commented on the opportunity the signing represents for Vignette Collection in Madrid, citing the combination of a characterful heritage building, the location near Gran Vía, and an experienced operator as the basis for a distinctive hotel.

# Timeline and next steps The opening is slated for March 2028. Development partners named alongside the owner and operator include Catella. No further construction or renovation milestones, budget figures, or design details were provided in the announcement.

# Why it matters to readers in hospitality and travel For hotel developers and operators, the signing demonstrates continued interest in conversion projects in central urban locations and the use of franchise partnerships to scale lifestyle portfolios. For travelers, the Vignette Collection name signals a boutique conversion product with on-site dining and leisure amenities in a central Madrid location.

# Bottom line IHG's San Bernardo Vignette signing adds another conversion-led luxury product to its Spanish portfolio, leveraging a central Madrid location and a local franchise operator. The property is positioned to open in March 2028 with 67 rooms and standard lifestyle-hotel amenities.