What 17,000 Subscription Apps Tell Us About Free Trial Length: Annual Plans Convert 86% Better With 30-Day Trials, Monthly Tops Out at Two Weeks, and AI Apps Hit a Wall at 16 Days
RevenueCat just published one of the richest datasets on free trials out there. They have the data, at least for mobile subscriptions apps, where they power 60%+ of the subscription management. SaaStr Fund made the very first investment in RevenueCat back in 2018, so I’ve watched this dataset grow from a few hundred ap
