Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. A click can be accidental, low intent or simply easy to […] The post MMMs Can Tell You If CTV Worked.
Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point.
Marketing mix models (MMMs) deserve the attention they are getting.
A click can be accidental, low intent or simply easy to […] The post MMMs Can Tell You If CTV Worked.
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Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. A click can be accidental, low intent or simply easy to […] The post MMMs Can Tell You If CTV Worked. Marketing mix models (MMMs) deserve the attention they are getting.
Marketing mix models (MMMs) deserve the attention they are getting.
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