Johnnie Walker launches Blue Label Indian Festive Blend with Rahul Mishra

Johnnie Walker introduced the Blue Label Indian Festive Blend on September 29, 2026. The release is a limited-edition expression made for India's festive season and follows a collaboration with Indian couturier Rahul Mishra for a second consecutive year.

This edition is positioned specifically to complement India's diverse festive cuisine. Johnnie Walker says the blend was developed to match "the balance of spice, sweetness and aromatic complexity" common across Indian food traditions. The brand frames the whisky as unmistakably Blue Label while tuned to local flavour profiles.

Official notes describe a layered profile aimed at pairing with rich, spiced dishes rather than masking them. Key elements listed by the brand:

• Fragrant cardamom and saffron
• Delicate rosewater and bright citrus
• Honeyed richness and chocolate-dipped fruit
• Warm spices underpinned by a gentle wisp of smoke

Rahul Mishra returned as the creative partner for the second year. The brand and Mishra describe the collaboration as built on shared values of craftsmanship, creativity and progressive design. Mishra commented on the emotional and social qualities of India's festive season—generosity and togetherness—and said the collaboration offered an opportunity to celebrate those values through design.

The launch functions as the opening move in a wider festive campaign. Johnnie Walker and Mishra plan exclusive experiences, immersive activations and curated celebrations tied to the release in the coming months. The product is marketed through those events alongside the limited-edition bottle.

Johnnie Walker is owned by Diageo and is cited as the world's number one scotch whisky. The company identifies India as a rapidly expanding growth market for scotch, particularly in premium segments. This release is part of a broader trend of brands creating region-specific limited editions to match local taste and cultural occasions.

Expect details on availability, pricing, and which retail or on-premise channels will carry the limited edition as the campaign unfolds. Also look for dates and locations for the planned experiences and activations announced by the brand.