Vnexpress iconVnexpressSep 30, 2026 ~4 min source read

Wayward shark 'Bukhangi' turns into Busan celebrity, lifts local sales and wins city ambassadorship

A 3.5-meter shark that entered a Busan waterway drew huge crowds, prompted repeated rescue attempts, spurred local sales and was named an honorary public relations ambassador for the city.

Lost shark becomes viral star in South Korea, boosts sales and named ambassador

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The shark’s presence produced measurable local economic effects: shark-shaped ice cream sales rose nearly 30% and shares of The Pinkfong Company briefly climbed over 7%.

Busan’s mayor publicly thanked the shark and a city vote made it an honorary public relations ambassador with 91% support.

The useful part

Lost shark becomes viral star in South Korea, boosts sales and named ambassador. Go News Politics Education Environment Traffic Crime Brainteaser Copy link Most Read 1. World's second most visited country ranks third in tourism development ranking 3.

How it works

  • A few days after its appearance, authorities said that a second fish had been spotted in the area -- prompting some social media users to suggest it was Bukhangi's child and share images purporting to show...
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  • Singapore homegrown restaurant brand Crystal Jade's holding firms placed under receivership --> Lost shark becomes viral star in South Korea, boosts sales and named ambassador By AFP &nbspSeptember 30, 2026...
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  • Wife of Southeast Asia's richest man slips to 3rd on Vietnam's rich list 4.

What to take from it

Members of the South Korean Coast Guard on a boat engage in an operation on the waterway of the North Port Waterfront Park as they attempt to herd a trapped shark toward the open sea in Busan, South Korea, Tuesday, Sept. The fish's fame has also been accompanied by a flood of false rumors. Vietnam beat Pakistan 4-2 to set up FIFA ASEAN Cup third-place clash with Malaysia 6.

Example or evidence

  • 23-year-old college dropout builds $10B AI startup in less than a year 2.
  • Billionaire Forrest Li's Sea becomes Southeast Asia's first to use Nvidia's next-generation AI chips 10.
  • The predator -- believed to be a bull shark -- popped up in an artificial waterway in the port city of Busan on South Korea's southeast coast this month.
  • Coast guard boats tried to guide the animal back to the sea by spraying water on it, but the shark -- affectionately nicknamed "Bukhangi" by fans after the port -- did not budge.

Details worth keeping

Which airline has Southeast Asia's highest revenue? Singapore-listed company to take over 1,100 Starbucks outlets in Asia 7. Vietnam joins Singapore among world's 10 safest countries 8.

Related coverage

  • Scmp: A 3.5-metre-long shark that wandered into a Busan waterfront channel has become an unlikely internet celebrity in South Korea, drawing nearly 20,000 spectators over the weekend as authorities opted to leave...
  • Theguardian: Port city of Busan inundated with tourists keen to see the 3.5-metre animal close up A large shark has become an unlikely tourist attraction after getting trapped in a narrow city canal in South Korea for...
  • Westernjournal: A shark was filmed swimming through flooded streets in Surf City, New Jersey, over the weekend as a nor'easter pushed bay water into Long Beach Island neighborhoods. A resident recorded […]

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