A small-business owner posted a job on Freelancer asking for help to bring Facebook, Instagram and WhatsApp into a single, operational setup under Meta. They already maintain verified business profiles on Facebook and Instagram and have a dedicated WhatsApp phone number. The immediate need is technical integration so coordinated marketing and promotional activities can be launched without manual friction.
What the job listing says about scope and budget
The listing tags multiple skills: Advertising, Digital Marketing, Facebook API, Facebook Marketing, Instagram API, Internet Marketing, Social Media Management, Social Media Marketing. The posted budget range is ₹1,500–₹12,500 INR, which implies this is a focused setup task rather than a long-term managed service. Candidates are expected to deliver the technical connection and likely provide instructions or brief training for the client team.
Practical tasks a freelancer should expect to handle
- Verify and link the client's Facebook Business Manager and Instagram business account so they appear under the same Meta Business Suite or Business Manager.
- Confirm the WhatsApp Business phone number is set up as a Business Profile and connect it to the Business Manager using the WhatsApp Business API or the appropriate Meta WhatsApp onboarding path.
- Configure access tokens, app review requirements, and webhook endpoints for automated messaging or campaign triggers if required.
- Ensure permissions and roles are assigned correctly in Business Manager to allow ad accounts and pages to operate together.
- Provide a basic testing checklist and, if requested, a short handover showing how to launch coordinated posts, ads, or messaging sequences.
Compliance and operational considerations
Linking platforms often triggers requirements: app review for API access, proof of business verification, and consent flows for messaging customers on WhatsApp. Any freelancer taking this job should confirm the client's Business Manager is verified and that the WhatsApp number is eligible for the Business API. The client already has verified profiles on Facebook and Instagram, which helps, but WhatsApp API access sometimes requires extra steps.
What successful delivery will look like
Freelancers with hands-on experience linking Meta business assets, configuring the WhatsApp Business API (or Experience via Meta Business Suite), and setting up cross-channel campaign flows are the best fit. Where applicable, bidders should indicate prior integrations, clarify whether they will handle Meta app review steps, and state what is included within the stated budget.