Marriott hits 300 properties in Mexico and has roughly 76 hotels in development
Marriott now operates 300 hotels across 25 brands in Mexico, with about 44,000 rooms and a development pipeline driven in part by conversions and resort growth.
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The development pipeline in Mexico is roughly 76 hotels (about 12,000 rooms) as of Q2 2026, with conversions representing 35% of signed deals.
Resort and all-inclusive segments are expanding through new openings and conversions, including The St. Regis Costa Mujeres and the Westin Playa Vallarta all-inclusive conversion.
Marriott is broadening beyond resort and major-city markets into secondary and industrial regions, adding properties in León, San Luis Potosí, and Torreón and planning openings in Chihuahua, Michoacán, and Puebla.
Marriott International announced it reached 300 properties in Mexico with the opening of Courtyard by Marriott Torreón. The company reports roughly 44,000 rooms spread across 25 global brands in the country. The milestone reflects growth across coastal resort destinations, historic urban centers, and emerging industrial and regional business hubs.
As of Q2 2026 Marriott's development pipeline in Mexico stood at about 76 hotels representing more than 12,000 rooms. Conversions account for 35% of the signed pipeline. Marriott cites conversion-friendly brands such as The Luxury Collection, Autograph Collection, and Tribute Portfolio as major drivers of that trend.
Recent and recent-announced openings and conversions include:
- Courtyard by Marriott Torreón: the 300th property in Mexico.
- The St. Regis Costa Mujeres Resort, Cancún: a waterfront luxury opening earlier in the year.
- Vallarta, An All‑Inclusive Resort: a conversion marking Westin's first all-inclusive property in Mexico.
- Casa Nizuc, a Tribute Portfolio Resort: expected to open in November (as announced).
Marriott also announced an agreement with BlueBay Group to introduce a Marriott Hotels all‑inclusive resort in Riviera Maya. Through an agreement with The Reef Resorts & Spa, Marriott plans to convert three Reef properties (The Reef Playacar, The Reef 28, and The Reef Coco Beach) into Tribute Portfolio Hotels, adding 676 rooms to the all‑inclusive pipeline.
Conversions have been a strategic growth lever. The company emphasizes flexible brand platforms that appeal to owners of independent hotels and resorts. Conversion-friendly brands named in the announcement include The Luxury Collection, Autograph Collection, and Tribute Portfolio Hotels. The company's strategy also includes expanding all‑inclusive offerings, branded residential projects, and targeted development in regional business hubs.
Marriott expects to open more than 10 additional hotels in Mexico before the end of 2026. The company's stated approach combines conversions, resort builds and all‑inclusive projects, and branded residential and urban offerings to give owners multiple development options and to increase choices for Marriott Bonvoy members.
Marriott's announcement documents a sizable footprint in Mexico and a development pipeline that leans heavily on conversions and resort/all‑inclusive growth. The company is extending its reach into regional business hubs as well as traditional resort and urban markets.
More context around this story.
Marriott International Reaches 300 Properties in Mexico, with Over 70 Hotels in the Country’s Pipeline
Marriott now operates 300 hotels with 44,000+ rooms across 25 brands in Mexico, with 76 more in the pipeline and conversions accounting for 35% of signed deals.
Marriott Reaches 300 Properties in Mexico
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