Legaltechdaily iconLegaltechdailyOct 1, 2026

‘The Hardest Thing I’ve Ever Done’: Noah Waisberg on Why Selling a Business Hurts, and How Zuva Aims to Fix It

Five years ago, Noah Waisberg sold Kira Systems, the pioneering AI contract-analysis company he co-founded, to Litera. Even though the deal itself went well, the experience of going through the sale was hard, Waisberg now says.

‘The Hardest Thing I’ve Ever Done’: Noah Waisberg on Why Selling a Business Hurts, and How Zuva Aims to Fix It

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Five years ago, Noah Waisberg sold Kira Systems, the pioneering AI contract-analysis company he co-founded, to Litera.

Even though the deal itself went well, the experience of going through the sale was hard, Waisberg now says.

That experience provided the fuel that turned into his next business.

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Five years ago, Noah Waisberg sold Kira Systems, the pioneering AI contract-analysis company he co-founded, to Litera. Even though the deal itself went well, the experience of going through the sale was hard, Waisberg now says. That experience provided the fuel that turned into his next business.

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That experience provided the fuel that turned into his next business.

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