Devoción Launches Impact Fund, Directing 1% Of Every Retail Bag to Farmers, NYC Youth, and Ecological Restoration

# What Devoción announced Devoción, the Colombian-founded roaster with a roasting facility and six cafés in New York City, has launched the Devoción Impact Fund. Since August, the company has directed 1% of the sale price of every retail bag sold in its cafés and online—across both U.S. and Colombian markets—into the fund.

# Where the money will go The fund allocates proceeds to three specific areas:

• Coffee Producers at Origin: projects that benefit the Colombian coffee producers Devoción works with.
• Youth & Education: education and job-training programs for young people in New York City, delivered through South Bronx United.
• Ecological Restoration: restoration projects in the Colombian regions where Devoción sources coffee, carried out with local organizations.

Devoción says the fund formalizes a pattern of project-by-project giving the company has funded for years.

# Scale and reporting Devoción expects the Impact Fund to generate about $50,000 in its first year. The company will update an Impact Dashboard quarterly to report which projects receive funding and the results they produce. Customers automatically contribute when they buy any retail bag at Devoción's NYC cafés or online.

# What Devoción has already done

• Equipment and material support for partner farmers, such as fermentation tanks, coffee trees, and pulping machines.
• Planting over 1,000 native trees, including 353 seedlings in the Sumapaz páramo in partnership with the Colombian nonprofit Cumbres Blancas.
• Training dozens of young adults through a Coffee Fellowship Program with South Bronx United, which combines hands-on coffee training, career development, and paid café experience.

# How this fits Devoción's model

# Leadership comment Founder Steven Sutton framed the fund as a way to tie Devoción's ongoing community and origin investments directly to consumer purchases, saying the relationship with growers shouldn't end at the price paid for coffee.

# Practical impact for customers and partners For customers: contributing requires no extra action beyond buying a retail bag at Devoción cafés or online. For partners: the fund creates a predictable revenue stream—1% of retail bag sales—earmarked for defined project categories and reported quarterly.

# What to watch next Look for quarterly Impact Dashboard updates detailing funded projects, measurable results, and cumulative fund totals. The fund's first-year estimate of roughly $50,000 will provide an early indicator of scale and potential project reach.