Saastr iconSaastrOct 13, 2026

The #1 Sign Your New CRO, CMO, CCO, CTO Will Fail: They Aren’t Doing It Themselves

Every time I see a CRO that doesn't sell themselves, they fail. Every time I see a CTO that doesn't code themselves, they fail. Every time I see a CMO that doesn't market themselves, they fail. Every time I see a CCO that isn't constantly meeting with customers themselves,… — Jason вњЁрџ‘ѕSaaStr.AiвњЁ Lemkin (@jasonl

The #1 Sign Your New CRO, CMO, CCO, CTO Will Fail: They Aren’t Doing It Themselves

Share this story

Send the public story page.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app