Retaildive iconRetaildiveOct 20, 2026

Shoppers expect less for more this holiday season. That could mean a sales decline.

Some of the latest projections suggest spending could drop, but even those that predict growth recognize consumers are pressured.

Shoppers expect less for more this holiday season. That could mean a sales decline.

Share this story

Send the public story page.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app