Adexchanger iconAdexchangerOct 22, 2026

Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?

If AI agents can plan and buy media, who needs a holding company? Good question. Toward the end of Omnicom’s third-quarter earnings call on Thursday, Tim Nollen, an equity analyst at independent financial research firm SSR, asked Omnicom’s leadership how the role of a large holdco will have to change in the agentic AI

Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?

Share this story

Send the public story page.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app