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Influencer Marketing Grows Up
Adexchanger iconAdexchangerMay 19, 2026

Influencer Marketing Grows Up

Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based on follower counts and gut feel. But now influencer is a performance channel – and creators are media channels in their own right, with loyal audiences, CPMs and measurement expectations to match. “If I’m a [

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