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Key Takeaways What Is Email Marketing? Email marketing is a form of digital marketing that uses email to connect with potential and existing customers, raise brand awareness, build customer loyalty, and promote marketing efforts. At its core, it involves sending commercial or relational messages to a list of opted-in c
Stuart Gentle Publisher at Onrec 21 May 2026 | Why E-commerce Brands Rely on Email Marketing More Than Ever Email marketing has remained one of the most consistent and high-performing channels in e-commerce, even as new platforms and technologies continue to emerge. While social media algorithms shift constantly and pa
Email marketing remains one of the most powerful tools for businesses to generate and nurture leads effectively. With billions of people using email daily, it provides a direct and personal way to connect with your target audience. However, simply sending out emails isn’t enough—success depends on crafting a thoughtful
Too many promotional emails. Plummeting open rates. Here’s how American Airlines changed its loyalty program email strategy. Using existing data, it rebuilt the program around smarter personalization.
If you're sending the same email to your highest-spending VIPs and your never-purchased browsers, you're leaving money on the table. Both of them know it.
To segment an email list, group subscribers by shared traits like engagement, purchase history, lifecycle stage, or behavior. Pull the data from your store or email platform, build the segment using its filter tool, then send each group a campaign matched to their stage. Most platforms support real-time, rule-based seg
No, email is not perfect, but many of its challenges are solvable if you go about it the right way. Here's how.
Key Takeaways Know your audience to build a powerful value proposition. Tailor content and offers to boost engagement and conversions. Membership incentives increase subscriber loyalty. Data analytics are indispensable for predicting and reducing churn. Clear trust signals and privacy policies build user confidence. Re
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We all know the golden quarter can be make or break for ecommerce businesses. But did you know that in 2022, June was the second-biggest month for US retail sales , with consumers shelling out over $597 billion? With the sun shining and a succession of big ecommerce holidays taking place throughout the month, there are
Use these three pillars to start building templates that are readable across email functions and clients
High-performing campaigns today aren’t just about visibility; they’re about measurable impact, relevance, and adaptability. With global digital ad spend surpassing $700 billion and dominating over 65% of total advertising, competition is intense, and only the smartest strategies cut through. Read more: Lessons from Hig
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