Hospitality Horizons 2026: The top 5 trends shaping travel & hotels
Academic research identifies five interconnected forces transforming hospitality in 2026, with AI automation and economic polarization driving both luxury
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Five Trends Every Hotel Leader Needs to Watch in 2026
An operator from Marriott Marquis San Diego Marina outlines five priorities for 2026: personalization, immersive F&B, on-property activations, mainstreamed wellness, and event-aligned programming.
The Operating Layer
Drawing on Amadeus survey data from 500 hotel leaders globally and 100 in APAC, this viewpoint argues hotels must sequence data unification, AI integration, and human orchestration to turn 2026 cost and tech pressures into competitive advantage.
From Data to Direction: Hotels Need Technology That Helps Calculate the Most Profitable Mix of Business
The U.S. hotel industry is in a deceptively complicated moment. Total demand is up roughly 1 percent year over year. Corporate hotel revenue grew 5.6 percent in the first quarter of 2026, the first meaningful growth since the pandemic. On paper, things look stable, even encouraging. But the headline numbers are hiding
From Strategy to Execution: What HSMAI and HITEC Revealed About Hospitality’s Next Chapter
An attendee recap of HSMAI and HITEC in San Antonio finds AI reshaping hotel discovery and commercial alignment, while cautioning operators to prioritize real problems over trend-chasing.
The Rising Importance of Approachable Restaurant Experiences in Hotels
The article examines how hotels can transform dining from basic amenity to brand differentiator through approachable menus, local partnerships, and integrated guest experiences.
Hotel Robots: Integrating Automation in Hospitality
The hotel robotics market, valued at $0.76B in 2026, is expanding rapidly as labor costs hit 33% of revenue and turnover stays 76% above pre-pandemic levels, driving adoption of delivery, housekeeping, and concierge robots.
Why Hotel Operational Agility Is Becoming Hospitality’s Greatest Competitive Advantage
A hospitality leader argues that operational agility, driven by integrated technology and cross-functional alignment, is now a core competitive advantage as travel demand shifts faster than traditional planning cycles.
AIHA 2026 Member Survey Report
Survey of 100 AIHA members finds hoteliers prioritize practical AI guidance, shared standards, and benchmarking over generic AI commentary, with 78% citing trend leadership as their top engagement driver.
Top takeaways from 2026’s NYU International Hospitality Investment Forum
At the annual investor conference, hotel leaders talked travel demand, the future of artificial intelligence and their predictions for the rest of the year.
The real role of technology in hospitality isn’t what you think
From AI-driven revenue management to more efficient operating models, we’re seeing tools that allow us to rethink how our hotels are run.
Hotels Fail the Guest's Real AI Search Question, Infor Names Google and Anthropic as True PMS Rivals, Meyer Jabara's 24% Turnover Proves Culture Pays
Tuesday brought a pointed argument that hotels optimize for AI name searches while failing the category queries guests actually use to build shortlists, an Infor HITEC interview predicting hotels will build their own AI with Google and Anthropic as the real competitive threat, and Meyer Jabara Ho...
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