Businessinsider iconBusinessinsiderAug 27, 2026

Why is Meta calling out TikTok and YouTube with a flurry of new ads? It's a game of 'reputational jujitsu.'

After a surprise multibillion-dollar settlement, Meta is going on the offensive against TikTok and YouTube in a new PR strategy.

Why is Meta calling out TikTok and YouTube with a flurry of new ads? It's a game of 'reputational jujitsu.'

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After a surprise multibillion-dollar settlement, Meta is going on the offensive against TikTok and YouTube in a new PR strategy.

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After a surprise multibillion-dollar settlement, Meta is going on the offensive against TikTok and YouTube in a new PR strategy.

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