TH March partners with ValuCert to connect valuations, insurance and digital records for longer customer relationships

TH March, an insurance broker, has partnered with ValuCert, a digital valuation platform, to help jewellery retailers keep customers beyond the point of sale. The arrangement ties together valuations, insurance cover and digital asset records so retailers can remain relevant to owners throughout the item's lifecycle — including servicing and replacement.

The partnership creates a workflow that links three seller and owner-facing components:

• Valuations: Digital records of an item's value and attributes.
• Insurance: Policies and renewals managed through the broker.
• Asset records: Persistent digital documentation that can be accessed across ownership.

TH March is the insurance provider in this partnership. ValuCert supplies the digital valuation and asset-recording capability. The National Association of Jewellers (NAJ) has supported the partnership, which signals an industry-facing approach aimed at jewellers and retailers.

For many jewellers, the commercial challenge is converting a satisfied buyer into a repeat customer. The integrated model creates multiple touchpoints over time — policy renewals, servicing offers, and assistance on replacement — that bring customers back into the shop. Those touchpoints also give retailers data and a service context that they can use for aftercare sales and relationship building.

• Assess current valuation processes and whether they can be digitised.
• Talk to TH March and ValuCert about integration, costs and workflow changes.
• Plan staff training for issuing digital valuations and explaining ongoing insurance and servicing benefits to customers.
• Use the NAJ connection for implementation guidance and potential group adoption insights.

The announcement provides the partnership's purpose and supporters but does not include pricing, technical integration details, timelines for rollout, or which retailers are first to adopt the solution. Retailers should request those specifics before committing.

This partnership packages valuations, insurance and digital records into a single owner-focused pathway intended to increase repeat engagement for jewellers. It's a practical move for retailers that want more structured aftercare and a way to remain relevant to customers across the ownership lifecycle.