Selling on ChatGPT: Webinar Explains How Brands Can Sell Through Ads and GEO

# What this webinar is

Search Engine Journal is hosting a live roundtable on Tuesday, Sept. 22 at 2 PM ET to explain how businesses can sell products or generate leads inside ChatGPT. The session combines an OpenAI perspective on ChatGPT Ads with Go Fish Digital's guidance on generative engine optimization (GEO). Registration promises a live discussion and a recording for registrants who can't attend.

# Why this matters now

# What you'll learn

• How ChatGPT crawls and interprets pages to assemble organic answers and citations.
• A decision framework for when to invest in paid ChatGPT Ads, when to prioritize GEO, and when to use both together.
• How to audit current brand presence in ChatGPT so you can identify gaps to buy or earn.

# Who's on the panel

• Abhilash Edathil, Head of SMB Monetization at OpenAI, will explain the mechanics of ChatGPT Ads and what it takes to run them today.
• Patrick Algrim, VP of Generative Engine Optimization at Go Fish Digital, will walk through the organic side of AI visibility and how pages are interpreted.
• Ashish Jacob, GEO Search Manager at Go Fish Digital, will cover where to focus GEO efforts and practical measurement tactics.

# Practical takeaways you can use

The webinar is designed to leave attendees with concrete steps, including:

• An audit checklist to determine where your site is already appearing in ChatGPT answers and where ads could fill gaps.
• Guidance on which queries and user intents are better suited to paid placements versus earned GEO visibility.
• A recommended split for testing budget and organic resource allocation based on current presence and business goals.

# Logistics and follow-up

The event is slated for Sept. 22 at 2 PM ET. If you can't make the live session, register anyway to receive the recording. The session is framed as a practical conversation to help marketers decide where to allocate time and budget across paid ChatGPT Ads and organic GEO work.

# Why attend if you manage marketing budgets

This webinar targets marketers who must decide whether to experiment with ChatGPT Ads now or focus exclusively on building earned AI visibility. The panel mixes the platform perspective—how ads work and where they show—with tactical SEO/GEO advice about crawling, interpretation, and measuring organic placements.

# Quick summary