Culture15 launches new Rose assistant to turn culture data into practical, role-specific actions

# What Rose does and who it's for

Culture15's new generation of Rose is an AI-powered assistant built to help leaders, managers and People & Culture teams act on organisational culture data. It draws on that organisation's own Culture15 dataset to explain what is shaping behaviour, recommend where to focus change efforts, and provide role-specific guidance managers can use day to day.

# Core capabilities

Rose exposes culture insight beyond a dashboard by:

• Letting users query both quantitative and qualitative feedback through a 24/7 chatbot interface.
• Identifying behaviours that are driving performance or problems and translating those into recommended actions tailored to the user's role, team and organisational context.
• Offering high-level strategic views and benchmarking for senior leaders, plus cross-department comparisons to prioritise interventions.
• Providing common request prompts and platform guidance to speed adoption across global teams and respond in users' typed language.

# Rose as practical

Culture15 presents Rose as a tool to reduce the gap between measurement and action. The company frames culture as observable behaviours that affect how strategy is executed. Rose is designed to: make culture visible in concrete terms, point to where to act, and scale support without People teams manually handling every interaction.

Charlie Coode, Culture15's founder, said: "The new generation of Rose is designed to make that visible and actionable. By drawing on an organisation's own Culture15 data, it gives leaders and managers practical guidance on what is happening in their culture, why it matters and where to act next."

# How different roles use Rose

• Senior leaders: get strategic clarity via aggregated views, benchmarking against similar organisations and department comparisons to inform priority-setting.
• Managers: receive day-to-day support — analyses and recommended actions relevant to their team context that they can apply in meetings, performance conversations or team planning.
• People & Culture teams: monitor progress and scale support across the organisation without needing to field every request manually.

# Evidence of commercial outcomes

Culture15 says its platform is used by more than 80 organisations, including BMJ, The British Army, ITN and Concurrent Technologies across 59 countries. The article cites Concurrent as an example: since adopting Culture15 in March 2023, Concurrent's share price has tripled, with a 57% increase in profit and 46% growth in revenue over the same period. Culture15 uses this to illustrate how managing culture can be connected to measurable business progress.

# Practical implications for buyers

If you're evaluating culture tools, Rose targets the common problem of making culture data actionable. Look for: whether the assistant truly uses your internal data for tailored recommendations, the chatbot's ability to surface qualitative context, benchmarking relevance to your sector or size, and the ease with which managers can apply suggested actions.

# Bottom line