Euka, a creator commerce startup that says it helped generate $4B in TikTok Shop gross merchandise volume, launched an Instagram integration and Shopify-connected fulfillment while revealing previously raised $5 million in seed funding.
Euka says it powered more than $4 billion in GMV for over 17,000 brands on TikTok Shop and indexes more than 4 million creators.
The Instagram integration plus Shopify fulfillment gives brands a single system to manage creator discovery, outreach, samples, affiliate links, order tracking and payouts across TikTok and Instagram.
The company disclosed $5 million in previously raised seed funding led by Susa Ventures and Creator Ventures and plans a forthcoming YouTube integration.
# What happened Euka, a creator commerce startup that built its business on TikTok Shop, launched an Instagram integration and Shopify-connected fulfillment. The company also disclosed $5 million in previously raised seed funding led by Susa Ventures and Creator Ventures, and said a YouTube integration is coming.
# Why the move matters
# TikTok Euka describes itself as the largest affiliate marketing platform on TikTok Shop. The company says it has helped drive more than $4 billion in gross merchandise volume for over 17,000 brands and powers affiliate operations for six of the top ten TikTok Shop brands. Euka reports a searchable index of over 4 million creators and active work with 55,000 creators using its creator app.
# How the product works across platforms
# Creator experience Euka provides a creator app that lists vetted brand opportunities and automates links, approvals and payouts. It also offers in-app coaching on pricing, video hooks and negotiation. The company reports top creators earning significant monthly income on its platform and says more than 1,000 creators make $25,000 per month, with top creators earning $100,000 per month.
# Early adopter feedback True Classic participated in Euka's Instagram and Shopify beta. Julia Carter, an Affiliate and Partnerships Growth Leader at True Classic, said consolidating creator and affiliate programs into one omnichannel operating system delivered efficiency and a full view of their program, and enabled them to scale creator partnerships beyond TikTok.
# Commercial positioning and next steps Euka is positioning itself as a multi-platform operating system for creator commerce rather than a single-platform service. It already offers a Meta ads integration to repurpose TikTok content for Meta advertising. The company teased a YouTube integration to expand the same workflows to another major creator platform.
# Funding and founders Euka was founded in 2024 by Jeremy Ding and Kevin Wang. The company disclosed $5 million in previously raised seed funding led by Susa Ventures and Creator Ventures.
# What to watch next Watch whether brands adopt a single system for creator programs across platforms, how deeply Euka ties affiliate tracking to Shopify fulfillment, and how the upcoming YouTube integration affects both brand and creator adoption.
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