Prweb iconPrwebSep 18, 2026 ~4 min source read

Codie Sanchez Sells New Book Direct on Curios to Keep IP, Profits, and Customer Data

The New York Times best-selling author is launching Own or Be Owned on Curios, a direct-to-fan marketplace that lets creators retain ownership and receive buyer contact details while Curios handles fulfillment and merchant responsibilities.

Codie Sanchez Puts "Own or Be Owned" Into Practice, Selling Her New Book Direct via Curios

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Curios functions as the merchant of record: creators keep 100% of sales and buyer email addresses while Curios manages taxes, support, fraud prevention, and delivery.

Selling direct on Curios reduces the tradeoff between ownership and operational complexity by providing systems creators can use without building full infrastructure themselves.

Authors can still use other retailers while directing their existing audiences to Curios to capture more revenue and customer relationships.

# What happened

Codie Sanchez, entrepreneur, investor, and author of Main Street Millionaire, is launching her new book Own or Be Owned by selling directly to readers on Curios. The move lets her retain ownership of the book, keep 100% of sales revenue, and receive buyer contact information.

# Why she chose this route

Sanchez frames the decision as consistent with the book's central premise: own valuable assets and build systems so those assets can scale without requiring constant personal involvement. Selling direct reduces reliance on retailers that capture a large portion of revenue and hold the customer relationship.

# How Curios supports direct sales

Curios is a direct-to-fan marketplace for creators across formats. It enables creators to:

  • Keep 100% of every sale.
  • Retain ownership of their work and receive buyer email addresses.
  • Sell digital and physical formats in one place.

Curios operates as the merchant of record, handling sales tax, customer support, fraud prevention, and content delivery. The platform therefore aims to give creators ownership benefits without forcing them to manage all operational tasks themselves.

# What this means for authors and creators

# Where to buy

Own or Be Owned is available on Curios at curios.com and via links provided on the book website ownerbook.com. Curios offers separate purchase pages for audiobook and ebook versions.

# Background on the parties

Codie Sanchez is the founder of Contrarian Thinking. Her work centers on ownership, entrepreneurship, investing, and building businesses that operate without constant founder involvement.

Curios positions itself as a marketplace for creators—authors, musicians, filmmakers, comedians, and others—who want to publish, promote, sell, and distribute work directly to audiences while keeping full ownership and customer data.

# Practical takeaway

For creators who already have an audience, direct sales on a platform that handles merchant responsibilities can increase revenue capture and preserve customer relationships. Curios offers a ready-made infrastructure that aims to reduce the operational burden while enabling creators to maintain control of their intellectual property and economics.

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