# What happened
Codie Sanchez, entrepreneur, investor, and author of Main Street Millionaire, is launching her new book Own or Be Owned by selling directly to readers on Curios. The move lets her retain ownership of the book, keep 100% of sales revenue, and receive buyer contact information.
# Why she chose this route
Sanchez frames the decision as consistent with the book's central premise: own valuable assets and build systems so those assets can scale without requiring constant personal involvement. Selling direct reduces reliance on retailers that capture a large portion of revenue and hold the customer relationship.
# How Curios supports direct sales
Curios is a direct-to-fan marketplace for creators across formats. It enables creators to:
- Keep 100% of every sale.
- Retain ownership of their work and receive buyer email addresses.
- Sell digital and physical formats in one place.
Curios operates as the merchant of record, handling sales tax, customer support, fraud prevention, and content delivery. The platform therefore aims to give creators ownership benefits without forcing them to manage all operational tasks themselves.
# What this means for authors and creators
# Where to buy
Own or Be Owned is available on Curios at curios.com and via links provided on the book website ownerbook.com. Curios offers separate purchase pages for audiobook and ebook versions.
# Background on the parties
Codie Sanchez is the founder of Contrarian Thinking. Her work centers on ownership, entrepreneurship, investing, and building businesses that operate without constant founder involvement.
Curios positions itself as a marketplace for creators—authors, musicians, filmmakers, comedians, and others—who want to publish, promote, sell, and distribute work directly to audiences while keeping full ownership and customer data.
# Practical takeaway
For creators who already have an audience, direct sales on a platform that handles merchant responsibilities can increase revenue capture and preserve customer relationships. Curios offers a ready-made infrastructure that aims to reduce the operational burden while enabling creators to maintain control of their intellectual property and economics.