Meta One for Business: What each tier offers and what to watch

The useful part

Share Post Email Last week, Meta announced Meta One subscription plans for businesses. I want to spend most of this post explaining the differences in benefits by tier. I find so much about the Meta One rollout to be confusing, unnecessary, and even repulsive.

How it works

• This is a group of features that feels like it could be useful, depending on how Meta executes it.
• It includes optimized search, automatic Facebook follow invitations (you can do this manually otherwise), a bold follow button on Facebook Reels, and an opportunity (whatever that means) to be featured in...
• I firmly believe that Meta should want every person and business to get verified because it improves the experience for all users when they know they are engaging with real people.
• Jon Loomer Digital Generic selectors Exact matches only Search in title Search in content Post Type Selectors Search in posts Search in pages STRATEGIC AUDIT Hire Jon for a senior-level review of your...
• If you're a WhatsApp power user, this may matter to you.

What to take from it

This will appeal to the biggest businesses with big teams, big problems, and big money to burn. The part that's getting the most attention is the limits on link sharing. If you run into a lot of problems, this could be worthwhile.

Example or evidence

• Meta took something that has forever been allowed at an unlimited volume, suddenly set a limit of two shares per month, and then tried to pass additional shares off as subscription benefits.
• This after Meta spent years suppressing visibility of links and devaluing the impact of sharing them.
• I'm not going to hyper-fixate on that unfortunate development here (I've done it elsewhere, and a podcast episode is coming).
• Instead, I want to take a more objective look at the differences in these tiers.

Details worth keeping

I have a lot of thoughts about this, and most of them are negative. The confusing part is that it's so unfocused. It's just a long list of mostly uninspiring bells and whistles.

Related coverage

• Androidcentral: Meta One subscription plans are here for the everyday user, the AI power user, and creators/businesses. Plan availability is rolling out now.
• Mashable: Explore Meta One's pricing and features for creators and businesses, including scheduling, analytics, AI tools and paid discovery.
• Socialmediatoday: The company's latest subscription bundles offer paid users access to artificial intelligence-powered tools and advanced custom insights.
• Insurancejournal: Insurance organizations invest significant effort in major marketing moments.