The Korea Tourism Organization has curated regional sites and events on its VisitKorea portal to steer Chuseok travelers away from predictable urban routes and toward free-entry sites, nature reserves, museums and multigenerational programs across the provinces.
The KTO’s VisitKorea campaign highlights free-admission sites, outdoor nature reserves and immersive heritage programs aimed at multigenerational families.
Featured sites include Yeongneung Royal Tombs in Yeoju, the National Museum of Modern and Contemporary Art in Cheongju, national arboretums in Bonghwa and Mount Deokyu in Muju.
Chuseok events called out: Namsangol Hanok Village’s annual festival in central Seoul and family-oriented performances and AR games at the Asia Culture Center in Jeonnam-Gwangju.
# Why this campaign matters now Chuseok prompts one of Korea's largest annual travel surges. The Korea Tourism Organization (KTO) is using that moment to encourage domestic travelers to visit regional cultural and natural sites rather than sticking to the usual urban destinations. The campaign is presented through the VisitKorea portal and targets families seeking authentic, affordable and multigenerational-friendly experiences.
# What the campaign highlights The initiative groups destinations into practical categories: free-admission heritage sites, outdoor nature reserves and immersive programs meant to engage different age groups. The KTO emphasizes experiences that work for families traveling together — historical sites for older relatives, museums and contemporary art for adults, and interactive or child-friendly programming for younger visitors.
# Notable destinations mentioned
# Chuseok events and family programs
# Digital planning tools To simplify holiday planning, the KTO integrated VisitKorea with national cultural databases. Travelers can look up local festival schedules and park operating hours on smartphones via the portal, reducing the need to check multiple municipal or venue websites.
# What the KTO says Lee Sun-woo, head of domestic digital marketing at the Korea Tourism Organization, framed the campaign as an invitation for citizens to reconnect with regional culture and discover the distinct charms of rural provinces. The quote in the campaign stresses a mix of royal heritage sites and mountain retreats as options for the holiday.
# Practical takeaways for travelers
# Bottom line The KTO's VisitKorea campaign provides a curated, searchable set of regional destinations and family-oriented events to help travelers make the most of Chuseok without defaulting to the same urban hotspots. The portal's links to national cultural databases are intended to streamline planning during a busy holiday period.
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