Seven e-commerce leaders say AI so far patches gaps instead of running stores. The recurring problems are fragmented tools, catalog firefighting, and AI that lacks a unified control layer to act on business priorities.
Catalog firefighting — suppressed listings, broken variations, compliance flags — consumes more agency time than PPC or keyword work.
Next-gen AI commerce needs an infrastructure layer that lets agents create, prioritize, and execute workflows autonomously while respecting account context.
It requires building an infrastructure layer that lets AI agents create and manage their own workflows. We asked 7 e-commerce industry veterans what's still broken and what needs to change before AI agents can truly operate online stores. For the past few years, promises of AI transformation have flooded the e-commerce industry.
One AI tool spots the problem, another recommends a fix, and a human still has to figure out what matters. In practice, feeding unstructured data into an LLM creates prompt noise and hallucinated AI recommendations that can hurt online store performance. The biggest problem with today's AI commerce tools is that they can recommend what to do.
Designed by Magnific Would you trust an AI agent to run your Amazon store? True AI transformation requires moving beyond "gap-filling" AI tools. Despite multiple "copilots" and "AI assistants," the day-to-day operations of managing multi-million-dollar Amazon portfolios remain manual.
Industry players say agentic commerce is the next big revolution in retail. I’ve spent my career in payments infrastructure and watched the same pattern repeat with every new commerce technology. It gets built on rails that weren’t designed for it, and nobody notices until something breaks. Agentic commerce is next in
Marketplaces spent a decade building systems to keep bots out. In agentic commerce, some of those bots are now your best customers — and the rest are harder to spot.
AI agents cannot automate a process a company cannot explain. Start with eight practical workflows that turn everyday friction into repeatable execution.
Grocery shopping has become a strange paradox of modern retail, where consumers can order dinner from their phones, receive groceries at their doors, and have previous baskets saved for instant repurchase. Yet the basic chore of deciding what to buy appears to remain stubbornly intact. The convenience revolution may ha
AI is improving affiliate commerce infrastructure, automating how shoppers find products, how brands discover creators and how creators turn content …
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