Why ‘human + AI’ is the winning combination for agents

The useful part

Still, the human element of real estate remains imperative, according to MoxiWorks CMO Kim Koraca, who joined Real Estate News President Mitch Robinson for a recent webinar titled " The Double Agent: Why the Future of Real Estate Is Human + AI." "The whole point of today's theme, 'The Human + AI,' that's the part that was the same 20 years ago and it will be the same in 20 years still," Koraca said. "How we get it done and how we remain competitive is where AI is starting to help." 'Level the playing field':

How it works

• "So just make sure that you are staying in front of them with effective, regular follow-up and that you have signals set up if they have behavior that's interesting to you," she added.
• "Where the agent value proposition continues to differentiate though, is the human element they bring in and how they can be the human judgment behind what the AI is doing to help them level up." Agents...
• "They're going to go on their own research journey," Koraca said.
• As AI has advanced, real estate and tech leaders have suggested that the technology can "level the playing field," Robinson noted.

What to take from it

Koraca also encouraged agents to find out what AI-enabled tools their brokerage is already using to avoid potential security issues. "Then just ask it and it will start a conversation, like you're sitting down having coffee with someone, back and forth." But, she cautioned, use some healthy skepticism when interacting with a chatbot, "because it loves to agree with you." Use existing resources: For one, Koraca explained, AI has made it easier for agents to get noticed.

Example or evidence

• Agents who fail to scrutinize and revise the content AI helps them build may become "part of this new layer of mediocrity," Koraca said, where "everything sounds the same and looks the same." Why 'Human +...
• That's giving agents more opportunities to be seen, but it's also increasing competition in their local markets, Koraca noted.
• "Everybody's in the game of being a better marketer, being better at using technology," Koraca said.
• One barrier to agent adoption of AI and other emerging tech tools is the fear of trying something new.

Details worth keeping

Lillian Dickerson September 26, 2026 4 mins Even as concerns about artificial intelligence have increased among some industry leaders, the technology is here to stay — and real estate professionals who aren't using AI tools will likely be at a disadvantage. For agents who are a bit nervous, Koraca suggested, "don't overthink it." "Give it some prompt to say who you are and what you're looking to do and what matters to you and what you think your differentiator is," Koraca said. "You won't win alone, though, on that." Personalization and localization will continue to be an important value proposition for agents, but "if you think about today's consumer and their behavior, it really comes down to timeliness," she said.

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