Mortal adds data analysts, a data scientist, a data engineer and a customer success specialist as it scales analytics work and further develops knOOH, its out-of-home audience measurement system.
Mortal has appointed six specialists to grow its data and analytics capability across Aotearoa.
New hires include three data analysts, one data scientist, one data engineer and a newly created customer success role.
Data scientist Tessa Phillips will co-lead Mortal’s data science capability and work on knOOH, Mortal’s reach and frequency audience measurement system.
The appointments come as the business continues to grow its footprint across New Zealand's data, analytics and audience measurement landscape. Jha, Vieira & Hill bring extensive experience across predictive modelling, analytics and dashboard development. The trio will focus on turning complex data into actionable commercial insight and scaling analytics capability across Mortal's client portfolio.
Solving complex problems Mortal is led by GM Tim Macmillan, under Group CEO Struan Abernethy. Her remit includes continued development of knOOH, Mortal's reach and frequency audience measurement system for New Zealand's out of home media industry. "Growing the team with this calibre of talent marks an important next stage for Mortal," says Macmillan.
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