6 Must Have PR Crisis Strategies
Your best crisis response is preparation and planning.
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How IVI PR Is Redefining Brand Survival and Narrative Control in Nigeria’s Evolving Media Landscape
In Nigeria’s fast-paced and often unpredictable media environment, brands are facing a new kind of risk—one driven not just by competition, but by misinformation, digital virality, and shifting audience behavior. From the rise of artificial intelligence to the dominance of social-first platforms, the rules of engagemen
The Mount Everest mindset every crisis communicator needs
The strongest crisis teams build response plans before the pressure hits, according to Tim Gilman of Oshkosh Corporation. Tim Gilman leads external communications at Oshkosh Corporation, where he helps shape the stories behind the company’s people, products and reputation. Since joining the company in 2023, Gilman has
S&T Live Recap: Culture, Crisis Comms and Operationalizing Organizational Values
During a crisis, companies often default to financial logic, rather than making decisions based on the organization’s values, Jon Goldberg said. “‘Operationalizing values’ means getting an organization’s values — what they believe, what they say they stand for — out from where they’re typically hidden in the employee h
3 ways to prepare for a crisis before disaster strikes
A playbook is mandatory. There’s no escaping it: crisis will come. The best thing companies can do is have a plan in place for when it does. Otherwise, there’s a good chance the company’s response to the crisis will only create more chaos. In June 2023, crisis came for Brunswick Corporation, a recreational marine compa
Using AI to monitor reputation risks in high-stakes industries
Reputation risk isn’t abstract. It’s the gut punch that hits when a headline breaks, when a thread goes viral, or when a regulator posts an enforcement action. In finance, healthcare, tech, and other high-stakes industries, the window between a small spark and a full-blown crisis keeps getting smaller. Reputation damag
3 Copilot capabilities for high-stakes comms work
Each capability comes with a prompt written to generate specific, actionable results under pressure. Stephanie Nivinskus is principal at Ragan’s Center for AI Strategy. The tools that matter the most in a crisis, a sensitive announcement or a high-pressure deadline are already in your Microsoft 365 environment. Yet pat
How PR teams are using public data to build smarter media strategies
Public relations has always been about being in the right place with the right message at the right time. What has changed is the raw material teams are working with. The best PR and communications professionals today are not just monitoring coverage. They are pulling structured data, tracking competitor narratives, id
Choosing the right tool: What works for news, thought leadership, influence
Southeast Asia’s startup ecosystem has entered a sometimes challenging phase. Capital is tighter, growth is scrutinised more closely, and B2B tech companies are under pressure to demonstrate clear commercial value. In this environment, PR/communications help build trust, support sales conversations, and strengthen inve
You landed the media hit. The headline isn’t what you expected. Now what?
How industry experts ease tensions when media moments don’t feel like wins. It’s a familiar moment in PR. The coverage is solid and the quotes are accurate, but the way the headline is framed doesn’t land the way the executive team hoped. What happens next can shape both your organization’s credibility and your relatio
Should You Use Controlled Leaks in Your PR and Media Strategy?
A PR pro's take on the advantages and disadvantages of using the strategic tool of the controlled leak and how to do so responsibly so it doesn't backfire on you.
The Role of Social Media in Reinventing PR Strategies
Social media has transformed PR from one-way brand communication into a fast-moving conversation built on reach, transparency, engagement… Continue reading on Medium »
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